Brad Emery
Stop Fooling Around (book)
Brad is the author of Stop Fooling Around — a straight-talking guide for readers who are tired of postponing action and want clear priorities, disciplined execution, and honest accountability in business and life.
Get it on Amazon — tinyurl.com/microbiz365
Insurance credentials & commercial background
Brad works at the intersection of insurance distribution, retail partnerships, and international markets. Publicly he describes his focus as insurance distribution strategy — building high-impact retail and affinity partnerships (including across Asia) — and he serves as CEO, Retail Insurance Distribution Consulting at affinity / hkw, helping retailers distribute insurance and underwriters expand reach. His CV spans 30+ years in insurance and financial services, including senior distribution roles such as VP, Distribution Partners at AIA (Vitality and multi-market partner programmes), founder-leadership of travel-insurance ventures, and consulting across life, general, and partnership-led models.
That matters for MicroBiz365 because distribution work is grounded in risk, disclosure culture, and realistic unit economics — the same lenses applied here when we talk about startup costs, customer promises, and what “under £300” actually means in practice.
Why MicroBiz365 exists
MicroBiz365 was built to publish practical, low-cost UK business ideas in plain English — so readers can start small, test quickly, and build momentum without needing a perfect plan or a big investor story.
Trust & transparency
- Editorial standards — We publish an editorial policy so you know how ideas are written and updated.
- Operator-led guidance — Content is grounded in decades of building and advising real businesses, not generic “motivation” content.
- Risk-aware framing — Insurance-sector experience informs how costs, claims culture, and realistic offers are discussed.
- Open presence — Connect on LinkedIn and follow on YouTube.
- Site enquiries — Use our Contact page.
Where Brad focuses
- Launching with minimal upfront cash
- Turning ideas into simple, repeatable launch plans
- Helping people avoid expensive mistakes early
- Writing so readers can act this week — not “someday”
Editorial approach
Every MicroBiz365 page is designed to be useful, direct, and practical. The goal is not jargon — it is clarity and next steps you can actually take.